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SEMA

Silverado ZRX Mule

Brian Williams, SpiedBilde

The Silverado ZRX - reports of this off-road version of the new Silverado began circulating a few weeks ago and these photos may show an early mule of the vehicle. Read more

Trucks

Rausch Creek Off-Road Park has more than 3,000 acres of trails and challenges for all levels of drivers. Join J.D. Keating and explore the hills of Pennsylvania on page 6. Part 2 of “Lessons in Group Wheeling” continues the multi-day overland... Read more

News

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Metra Electronics

SEMA Show 2019 is less than a month away and Heise LED Lighting® will introduce four new styles of automotive LED lightbars. Expanding the product line is a new 20-inch single-row Edgeless Slimline Lightbar, a 22-inch Dual-Row Heated Lightbar with... Read more

Gear

Lance Camper Mfg. Corp. Altimeter

Lance Camper Mfg. Corp.

Overlanders attending the SEMA Show 2019 should check out Lance Camper in booth #51409. The new “Altimeter” Truck Camper Build is designed specifically with the overlanding customer in mind! Read more

News

All car or truck customizers displaying at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, Nevada, are invited to participate in the sixth annual SEMA Battle of the Builders®. Register now at www.semashow.com/botb. This car-build competition highlights... Read more

Trucks

Bolt Locks has partnered with Monster Hooks to create a recovery hook that locks to your vehicle using your ignition key. Read more

Gear

4WDrive was at a special media preview at SEMA 2018 hosted by the Light Truck Accessory Alliance (LTAA) and interviewed Monica Kalenski from MEK Magnet - a new company that provides body protection for your Jeep. Read more

Gear

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Bryan Irons

Yes, this is an eclectic mix, but you would appreciate these trucks too, after a week awash in a sea of ‘let’s take a JL and throw a tent on the roof’ that will never spend a night under the stars. Read more

, Trucks

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The Install Bay

In booths 11639 and 37011 at this year's SEMA Show, the Install Bay introduced their new line of low-profile LED replacement headlight bulbs. Read more

Gear

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CURT

The new Echo™ mobile brake control by CURT received a Global Media Award, calling it one of the best products at this year’s SEMA Show! Read more

Hi-Tech

Print

Shell Rotella

Day two at SEMA 2018 brought an announcement from Shell Rotella on the introduction of Shell Rotella Gas Truck Engine Oil. Stop by the Shell Rotella booth to speak to one of the representatives to learn more. Read more

News

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ATTURO

An announcement for all the drivers of SUVs, crossovers and pickups. Atturo Tire plans to debut five new sizes of its new type of multi-terrain tire, the Trail Blade X/T. The Trail Blade X/T falls between traditional M/T and A/T tires and will be... Read more

Tires

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Atturo Tire

The 2018 SEMA Show is less than a week away and Atturo Tire made an announcement that it will debut its new 15” WIDE version of the Trail Blade BOSS tires there. Read more

Tires

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Air Design USA

Air Design USA is introducing its 2019 Chevrolet Silverado fender flares at the 2018 SEMA Show. All Air Design fender flares are crafted from high quality, multi-layer black ABS imported from Austria and later top coated with OEM- approved 2K black.. Read more

Trade Only

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Bryan Irons

As we saunter through the halls of SEMA every year we are presented with a myriad of off road and truck products from every aspect of the “sport”. Some are purely aesthetic; others are strictly “Get’er’dun” engineered, but most fall somewhere in... Read more

Installs

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Jim Flowers

There are two things for certain about having your truck stuck in mud, sand or snow – it can happen unexpectedly and the quicker and safer you get out the better. The story about how Bubba Rope® became synonymous with made-in-America quality and... Read more

News

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Air Design USA

Students enrolled at Morse High School’s Auto Body Program in San Diego, CA were able to lend a helping hand on an award-winning 2017 Specialty Equipment Market Association (SEMA) project. Started in 2012, the Morse High School Auto Body Program... Read more

Trade Only

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Bryan Irons

We were enamored at SEMA 2017 with the variety of off-road rigs in attendance. Sure, the glittered up, unibrow JK’s were breeding in the off season with chromed out one-ton deer stands, but the quality oversea trail runners were a spectacle to... Read more

Trails

The Mopar brand is unleashing a new Mopar 6.2L supercharged Crate HEMI® Engine Kit — nicknamed the “Hellcrate” — that injects 707 horsepower and 650 lb.ft. of torque under the hood.

Mopar

For those of us with mere mortal horsepower in our old trucks, Mopar has come to the rescue. The new Mopar 6.2-liter supercharged Crate HEMI® Engine Kit — dubbed the “Hellcrate” —debuted at 2017 Specialty Equipment Market Association (SEMA) Show... Read more

Gear

We’ll admit that going to Las Vegas for a week during Halloween and getting into the SEMA show is awesome. Sometimes the show inspires new ideas, platforms and products for us to froth at the mouth over and but then there’s also the “what in the….” Read more

Trucks

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