Boating BC
Following the cancellation of the 2021 in-person Vancouver Boat Show, both Boating BC and Canadian Boat Shows have searched for a solution to connect its members and the boating community. Smaller regional shows and all outdoor regional shows were considered as options but social/digital campaigns and virtual platforms were chosen for the event.
Vancouver Boat Show goes Virtual this February 24-27!
More than 50 software options and virtual shows were researched and experienced with the objective being to select the best platform for all Exhibitors and Consumers:
- Provide a platform that would be inclusive of all Exhibitors who exhibited in the 2020 Show - while highlighting exhibitors who commit to the virtual features and want to maximize their results
- Provide an opportunity for new Exhibitors, products & services, who were planning to exhibit in 2021 and not able to due to the show's cancellation
- Simple for all users - Exhibitors and Consumers
- Provide a range of options for Exhibitor participation
- Help connect Consumers with Exhibitors - so that you can showcase, promote and tell your story...about your business, products & services
- Provide a platform and process for Exhibitors to generate leads, sales and future business - and measure your results in real time
- Continue promoting the Boating Lifestyle to future customers, and a path to become boaters
- Continue growing boater engagement. Help existing boaters to boat more and explore
- Include an opportunity for boaters to get answers to their questions, and continue connecting them with resources so they will stay in the boating lifestyle
- A platform that would serve the short-term needs for 2021, as well as a hybrid model for the show when the in-person event returns in 2022 and the future!
Unity Event Solutions is a supplier that Canadian Boat Shows has been working with the past two years, on both the Vancouver International Boat Show and Toronto International Boat Show. Unity has been the Show's APP, Exhibitor Badge Registration and Live Seminar Video Boards. Plus, in Toronto, the livestream of our Indoor Lake and all programming was through Unity.
Unity developed a Virtual Show many years ago and utilized it for their own shows first. They are a show producer that understands in-person events; they are a technology company that developed a virtual platform to compliment in-person shows; and they're boaters!