Paddleboards
Pelican International Inc.
Canadian company Pelican International Inc. has acquired the Greenville, South Carolina, Confluence Outdoors LLC assets. Pelican International Inc. will now offer an extensive variety of paddle sports equipment in the industry. Offering a range from premium brands to more accessible and reliable products.
“The entire Pelican team, my brother Christian and I are thrilled to welcome the Confluence team in the Pelican family. The combination of the two businesses will produce by far the largest and most comprehensive group in the paddle sports space. This paddle sports powerhouse will offer, under the best brands, a complete line-up of products spanning all paddle sports categories, catering to the needs of all types of consumers. As always, our primary focus is the satisfaction of our products’ users,” said Antoine Élie, cofounder of Pelican International.
“The acquisition aims to capitalize on the strengths and capabilities of two synergistic businesses and brands, from the products that make their success to the people that make them shine, in a consolidating and globalizing industry. With more than 800 employees in three manufacturing sites strategically located in North America, an improved distribution network and a strong commitment to innovation, the momentum behind both brands is stronger than ever. Starting today, our team members, retailers and paddle sports enthusiasts from all backgrounds will be put at the forefront of our strategy in order to unlock our full potential and to continue to execute our growth plan,” stated Danick Lavoie, president and CEO of Pelican International.
“Pelican and Confluence are the ideal fit. It’s the optimal union of two industry leaders poised to drive innovation and serve consumers better than ever before. This is very powerful as a force for good for the industry and consumers in general,” mentioned Todd King, vice-president of marketing at Confluence Outdoor.
Reed Smith LLP served as legal counsel to Pelican, and Nexsen Pruet, LLC served as legal counsel to Confluence, in the transaction.