Mercury Marine
Mercury Marine was presented with the Miami Innovation Award for their first electric outboard offering in the marine marketplace. This latest innovation, the Mercury Avator™ 7.5e electric motor, which was launched in January 2023, was recognized as the winner of the Electric Motor / Battery-Powered Propulsion / Hybrids category.
At a breakfast and ceremony Thursday on the grounds of the currently underway 2023 Miami International Boat Show (MIBS), the National Marine Manufacturers Association (NMMA) announced award winners in a variety of categories. The panel of judges that selected the winners was made up of Boating Writers International (BWI) members who perform product testing throughout the year and have substantial expertise in marine products.
Mercury Marine Creative Dept.
Mercury developed the Avator 7.5e electric outboard with a mission to expand both access to and the sustainability of boating with its ease of use, connectivity and smart battery technology. The outboard generates 750W of power at the prop shaft, delivering performance in terms of speed and acceleration that is similar to that of a Mercury 3.5hp FourStroke outboard. Its swappable batteries, quick-connect mounting system and intuitive controls make setup and operation easy. A vivid full-color display tracks battery level and range, allowing boaters to confidently explore the water.
As the host of MIBS, the NMMA launched the Miami Innovation Awards in 2002 to recognize manufacturers and suppliers who bring to market new and innovative products for the boating industry. Each year, the judges confer awards to the products that exhibit outstanding innovation in comparison with other products currently being manufactured, bring benefits to the marine industry and/or consumers, and demonstrate both practicality and cost-effectiveness.
More information is available at www.MercuryMarine.com.