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RV Business
In an announcement June 17, the Canadian Recreational Vehicle Association (CRVA) unveiled the recently completed enhancement and redesign of its website. CRVA has undertaken several key initiatives thus far in 2015 and the redevelopment of www.crva.ca was No. 1 priority for the Burlington, Ontario-based association.
“Our former website was outdated and lacking in a number of critical areas, but primarily in its void to have the means to promote our members. With the board’s direction, the focus throughout the improvement process was to include various avenues in our new site that would help our members elevate and market their products and services to the Canadian consumer,” said Shane Devenish, executive director of CRVA.
“The new website is mobile friendly and contains several key features including a members-only section, but the real benefit is the capability for our members to post videos, digital content and product descriptions on their landing page which will also contain a link to their website and social media forums,” Devenish continued.“CRVA’s new site has the capability to be a key marketing tool for all CRVA members in reaching their Canadian customers and we are extremely excited about its launch.”
With links to Go RVing (Canada), the Recreation Vehicle Dealers Association of Canada, Canadian Camping and RV Council and the Recreation Vehicle Industry Association, CRVA website’s traffic is anticipated to surpass 3,000 visitors per month, which was the 2014 monthly average on CRVA’s former site. Additionally, CRVA will be increasing its own social media presence and will be keenly watching for avenues to promote each member’s marketing activities to the Canadian consumer.
CRVA would like to extend its appreciation to Cyrus Irani of Level for his diligent efforts in the website transformation. Irani is extremely well known as the developer of the Go RVing Canada website and with Irani’s expanding expertise in the RV industry, proved to be the perfect choice for CRVA.
Originally published here.