CURT Mfg website
CURT Group
CURT Group's all-new websites for CURT Mfg., Aries Automotive and Luverne Truck Equipment, have been reinvented with a new mobile-responsive platform, simplified navigation and enhanced vehicle lookup.
The three websites went live today, April 3, 2018, and each one features a bold, uncluttered design, improved functionality and simplified taxonomy for a truly user-friendly experience. At the top of the homepage, you will find an updated category menu, colorful carousel and powerful vehicle lookup. There are also links to other brands within CURT Group, providing easy access to see all of our products. Further down are featured items and the latest news and events. We’ve also added an extensive lifestyle section, giving visitors a chance to explore our products through their own preferred hobbies and interests.
Aries Automotive website
One of the key goals of these new websites was to create an SEO-optimized, unified platform that provides a user-friendly navigational experience. We started by thinking from the user’s perspective, then worked our way backward. This led to the development of a more universally recognized hierarchy. Our new product categories are more recognizable by everyone, from shop owners and installers to consumers. The bold dropdown menu provides a simple, straightforward path to our products, making it much easier for visitors to find the products they’re looking for.
Each category page has also been streamlined to be more product-focused, and we have added a new filtering system within each category. This gives users command of the page, allowing them to sort by size, weight, finish and more.
Luverne website
The next key area of focus was our vehicle lookup tool. In recent months, CURT Group has been taking great strides toward more comprehensive ACES / PIES data – the data recognized universally in the automotive industry. This refined data has been implemented with our new sites, along with a simplified, but more prominent, lookup menu. It is now easier than ever for our visitors to look up their vehicle by year, make and model and quickly find the parts that fit their vehicle.
The launch of these three new websites is phase 1 in an exciting renovation of the CURT Group online presence. We are eager for the opportunities that our new scalable platform will provide for our family of brands and ultimately for our customers. Some of the next steps include a unified shopping cart system, a “My Garage” tool to save and apply parts to multiple vehicles and more advanced digital marketing capabilities. Later this year, we will be extending these renovations with new websites for UWS and RETRAC.
Check out the new websites for yourself – curtmfg.com, ariesautomotive.com and luvernetruck.com.
Connect with CURT Mfg. on social media: facebook; twitter; instagram; youtube
Connect with Aries Automotive on social media: facebook; twitter; instagram; youtube
Connect with LUVERNE Truck Equipment on social media: facebook; twitter; instagram; youtube