Nissan Titan
Nissan
One thing Nissan harped on more than anything when they launched the NV was just how much input the common blue collar worker had in the building of the utilitarian work van. An exercise of substance over style, the NV has delivered. However, with the design and engineering of the fast approaching next generation Titan in full tilt, Nissan is taking it back to the people. This time at the SHOT (Shooting, Hunting and Outdoors) Trade show in Las Vegas. With such a concentration of manly men with big guns and even bigger convictions, the SHOT Show is a treasure trove of market research for the hard and rugged. Nissan brought several trucks to the show, allowing attendees to drive them through an off-road course and fiddle around with all the features of the current generation Titan. Nissan USA also wanted to find out, what type of adventure would you want to take the new Titan on? More than 2,500 journalists have been asked to submit adventure suggestions for Project Titan with no restrictions on the type or scale of adventure to be conquered. Nissan will provide updates about project through social media, with the final phase pairing a military veteran and outdoor journalist in the truck and sending them on their ultimate journey.