Crankworx Mountain Biking Festival
FCA Canada
For the fifth consecutive year, the Jeep® brand is proud to once again be the major automotive sponsor of the Crankworx Mountain Biking Festival in Whistler B.C., from August 7 – 16, 2015.
Known for its picturesque rural landscape, Whistler B.C. poses as the perfect location for Crankworx to hold its Mountain Biking Festival for the 12th year. Crankworx is the largest biking festival in North America, and features some of the world’s best downhill, slopestyle and enduro riders. The festival spans 10 days and will include concerts, parties, and lifestyle events. Bike riders will compete in front of nearly 135,000 people onsite and about 342,465 people online.
Jeep Highlights:
- Test drive the latest Jeep vehicles on the all-terrain Jeep on- and off-road course– including the all-new 2015 Jeep Renegade
- Jeep presents the event leaderboard, branded giveaways, and a Jeep Kids Course
- Jeep will feature a two-tier display at Skiers' Plaza in the heart of Whistler Village
New this year, Jeep will feature a two-tier display (20'x10') at Skiers' Plaza in the heart of Whistler Village. Fans will be able to interact with the new Jeep Renegade on the lower level, as well as go up to the second level to the Jeep Viewing Lounge to get a bird’s eye view of the competitions.
The festival will include a Jeep on- and off-road course where guests with a valid driver's licence will have the opportunity to get behind the wheel of the all-new 2015 Jeep Renegade. Other Jeep vehicles at the course include the Cherokee, Grand Cherokee, and Wrangler.
“The Crankworx Whistler Freeride Mountain Bike Festival is a perfect fit with Jeep. Our Jeep line of vehicles enable Canadians to explore vast parts of this beautiful country that most people will never get to see - just as mountain biking does,” said Ed Broadbear, Vice President Marketing, FCA Canada. “Festival attendees will have the opportunity to drive the all-new 2015 Jeep Renegade as well as our other Jeep vehicles on the Jeep on- and off-road course.”
Jeep will also have a Kids Course setup for youngsters, where they can pilot pint-sized electric Wranglers through their very own specialized course.
Throughout the Crankworx Mountain Biking Festival, Jeep will also provide branded giveaways and sponsor the event’s much-viewed leaderboard.
The Jeep on- and off-road course will be open from 10 a.m. to 5 p.m. Monday through Friday in Lot 2 and 10 a.m. to 6 p.m. on Saturday and Sunday.
The all-new 2015 Jeep Renegade expands the brand’s vehicle lineup, entering the growing small sport-utility vehicle (SUV) segment, while staying true to the adventurous lifestyle and 4x4 capability Jeep is known for. Renegade delivers a unique combination of best-in-class off-road capability, open-air freedom and convenience, a segment-first nine-speed automatic transmission that contributes to outstanding on-road and off-road driving dynamics, two fuel-efficient engines, world-class refinement, and a host of innovative safety and advanced technology offerings. The result is an efficient vehicle created to attract youthful and adventurous customers around the world to the Jeep brand.