FCA Canada
Jeep & Bell Media Launch Online Video Series
Jeep® Canada and Discovery/Bell Media have partnered for the innovative online video series, Life is Calling. Hosted by Roberto and Bella Gibbons, it features great outdoor locales all across Canada visited at the wheel of the Jeep Cherokee or Jeep Renegade.
FCA Canada
FCA Canada: Jeep® and Discovery/Bell Media partner to launch innovative online video series Life is Calling
Jeep® Canada and Discovery/Bell Media have partnered to create Life is Calling, a unique eight-episode online series which takes audiences on a journey to some of Canada’s most surprising, out-of-the-way outdoor destinations. Hosts Roberto and Bella Gibbons – better known as “The Expeditioners” – set out each week to discover locales all across Canada at the wheel of the award-winning Jeep Cherokee or the all-new Jeep Renegade.
This uniquely Canadian series debuts this week on Discovery.ca/LifeIsCalling and LaVieVousAppelle.ca for Québécois viewers. New episodes will be released every Monday, over an eight-week period. Viewers are also encouraged to visit Jeep.ca/LifeIsCalling and Jeep.ca/LaVieVousAppelle where they can enter for a chance to win a 2015 Jeep Cherokee or all-new 2015 Jeep Renegade, as well as great weekly prizes. Previews of the series will appear on news broadcasts, social media channels and digital ads, as well as Discovery.ca and throughout various Bell Media websites and French specialty stations, encouraging viewers to visit the digital sites to enjoy the full content.
“Aligning our legendary Jeep brand with one of the largest and farthest reaching multimedia companies in Canada is an exciting opportunity,” said Ed Broadbear, Vice President, Marketing, FCA Canada. “Not only does the bilingual, cross-Canada Life is Calling series take place outdoors and fit perfectly with the Jeep brand, but the number of ways Canadians can learn about and then enjoy the series is truly impressive”
This is the first time that Jeep Canada and Discovery/Bell Media have partnered on a project. In each episode of Life is Calling, Roberto and Bella drive the Jeep Cherokee or Jeep Renegade through beautiful Canadian landscapes, exploring diverse and adventurous destinations from coast-to-coast. Both vehicles give The Expeditioners the necessary go-anywhere on-road and off-road driving capabilities needed to maximize their Canadian adventures.
The all-new 2015 Jeep Renegade, Canada’s most capable small SUV ever, confidently enters this growing segment while staying true to the adventurous lifestyle and 4x4 capability the Jeep brand is known for. Renegade delivers a unique combination of best-in-class off-road capability, open-air freedom, interior versatility and a segment-first nine-speed automatic transmission that contributes to outstanding on- and off-road driving dynamics. Two fuel-efficient engines, world-class refinement, and a host of innovative safety and advanced technology features make this vehicle a truly unique offering.
The 2015 Jeep Cherokee delivers legendary Jeep 4x4 capability, premium on-road performance and superior ride and handling. Its segment-exclusive nine-speed automatic transmission offers up fuel economy ratings as good as 7.7 L/100 km highway. World-class craftsmanship, leading-edge technology, more than 70 safety and security features and best-in-class towing capability of 2,041 kg (4,500 pounds) are also highlights of this value-packed off-road leader.