4 Wheel Parts' Truck & Jeep Fest
Story & photo contributed by 4 Wheel Parts
Truck & Jeep Fest - A bit of SEMA that comes to you
For the first time ever, North America's only touring off-road show and exposition came to Canada when 4 Wheel Parts brought Truck & Jeep Fest to Edmonton's EXPO Centre on May 2-3. While reinforcing its position as the global leader in truck, Jeep and 4x4 performance product sales and installation, 4 Wheel Parts' unique Truck & Jeep Fest event complements the corporation's seven Canadian retail locations, which now include the recently opened store in Langley, BC, bringing the total number of stores across North America to 69.
Edmonton Truck & Jeep Fest's distinctive interactive experience allowed visitors the opportunity to engage with leading industry experts and vendor representatives who were on-site providing product demonstrations and the latest in truck, Jeep and 4x4 technology. The free event was spread across 100,000 sq-ft of the EXPO Centre, was open to the public and featured the off-road industry's most innovative custom trucks and Jeeps alongside displays from leading off-road performance aftermarket manufacturers. Visitors were treated to hourly promotional pricing and giveaways while poring over $500,000 in inventory at factory-direct prices.
4 Wheel Parts Director of Canadian Operations, Terry Harvey, expressed his enthusiasm for their most recent expansion into Canada as well as for what is to become an annual event in Edmonton. "We're pleased to be providing a more extensive product offering, expert advice and a complete retail experience to off-road enthusiasts here in Canada," he said. "Now, after visiting SEMA (Specialty Equipment Market Association Show) each of the last 25-years in Las Vegas, Nevada, it's exciting to provide an opportunity for our customers to have access to many of the same manufacturers and cutting edge products that comprise the 4 Wheel Parts merchandise lineup in this extraordinary setting here in Edmonton.”
This event was the fourth stop on the Truck & Jeep Fest tour, which also visits San Mateo, California; Honolulu, Hawaii; Puyallup, Washington; Dallas, Texas; Ontario, California; Denver, Colorado; Orlando, Florida and Columbiana, Ohio throughout the yearlong schedule.