Ford Motor Company of Canada, Limited
The 2024 Ford Ranger pickup is proven globally to be designed for adventures, offering new features and capabilities to explore and conquer the outdoors. It's the most connected and capable Ranger ever built, embodying the "Built Ford Tough" spirit. Ford has meticulously engineered every aspect of the all-new Ranger, including its frame, suspension, powertrains, connectivity, and advanced driver assist software, to meet the high expectations of adventure-seeking customers.
“Ford is the number one selling pickup manufacturer globally and Ranger is the winning choice for midsize truck customers around the world who need a capable, smart and versatile truck that’s ready to keep up with their adventures,” said Kumar Galhotra, president of Ford Blue. “The all-new Ranger has already proven itself on almost every continent with sales leadership in 18 countries, and all of Europe†. Now it’s ready for North America.”
The Ford brand sold more than one million pickups around the world in 2022 and part of that sales success comes from Ranger. In the last decade Ranger sales have increased 112 percent globally, with over 86,000 sold so far this year.
The previous generation 2023 Ranger was recently recognized by Kelley Blue Book® for having the lowest five-year total cost of ownership in the midsize pickup segment when accounting for insurance, maintenance costs, fuel costs, and depreciation.
To meet the evolving needs of its adventure-seeking North American customers, the all-new 2024 Ford Ranger now offers more towing technology than ever in a Ranger, more convenient storage features, plus an available 2.7-litre EcoBoost V6* for added power.
Ford Motor Company of Canada, Limited
Ranger Ready
The foundation of Ranger’s backcountry readiness is durability and reliability. To ensure the all-new Ford Ranger is Built Ford Tough, it’s been tested with the equivalent of nearly 8 million customer kilometres prior to launch – from broken road surfaces in Australia, to harsh hauling, brutal towing and hot testing in North America, and cold testing in New Zealand.
In designing the backbone of Ranger, Ford engineers improved the truck’s fully boxed high-strength steel frame, with the wheelbase and track both stretched about five centimetres (two inches) to provide more bed space and improved stability while remaining easy to navigate on trails.
The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger also benefit off-road from improved ground clearance and better approach and departure angles.
From day trips to multi-day journeys, the all-new Ranger is ready to bring gear to wherever the next adventure lies, with a maximum available towing capacity of 7,500 pounds and maximum available payload capacity of 1,711 pounds††.
To power these adventures, the proven 2.3-litre EcoBoost continues as the standard engine, developing 270 horsepower and 310 lb.-ft. of torque†††, and Ranger will offer the available 2.7-litre EcoBoost V6* shared with F-150® and Bronco®, which produces 315 horsepower and 400 lb.-ft. of torque††† to provide customers more power when towing, passing, and off-roading. All Rangers come with a standard class-exclusive** 10-speed automatic Selectshift®transmission and an available electronic shift-on-the-fly 4x4 system built for on-demand off-road and low traction capability.
Ford Motor Company of Canada, Limited
More Ranger, More Ready
The all-new Ranger introduces more clever storage and useful features for owners, like an available wireless charger‡ for mobile devices, a large centre console storage bin, big door pockets designed for quick access to frequently used tools and other items, and an available second, upper glovebox to store even more gear. Ranger also has improved second-row storage with under-seat rear cargo bins optimized to make it easier to stash stuff. New fold-flat rear seatbacks make loading and moving large objects easier, from coolers to large screen TVs, plus there’s room behind the seats to keep tools and other equipment.
The new interior features upgraded materials and textures, improved fit and finish, and more purposeful technology. The experience starts with a standard 8-inch digital instrument cluster or available full-screen 12.4-inch cluster and is complemented by a standard 10.1-inch or best-in-class** available 12-inch centre touchscreen with Ford’s SYNC® 4A system, which puts smart and connected features at your fingertips. Ranger includes a standard embedded 4G LTE modem and the convenience of features built into FordPass®Connect‡‡.
With just a touch, drivers can access dedicated screens for drive modes, off-road data, navigation, music, and other vehicle controls. The centre screen is also linked to the available 360-degree camera to help make parking a breeze or to assist when negotiating particularly tricky terrain while out exploring. Physical buttons and knobs below the screen simplify controlling commonly accessed features like climate control and radio volume.
Devices can be easily charged with two USB ports in the cab and an available wireless charge pad‡. Ranger also gets better over time with over-the-air updates adding new features and capabilities to enhance the customer experience.
At night to help set up a campsite with ease, Ranger now has available Zone Lighting that can be controlled through the in-vehicle touchscreen or FordPass App‡‡‡, plus available bed lighting helps owners find their gear in dark conditions.
Ford Motor Company of Canada, Limited
Driving on a trail can be difficult. Driving to it doesn’t have to be. There are 31 standard or available driver assist features for Ranger, the most available driver assist features in its class.** These include BLIS® with Trailer Coverage§ to help alert drivers to vehicles in blind spots and Adaptive Cruise Control with Stop and Go§. A new, intuitive-to-use short-throw E-shifter on Lariat enables Ranger to offer driver assist features such as available class-exclusive** Active Park Assist 2.0§, which is a fully-automated system to help customers parallel and perpendicular park in tight spots and class-exclusive** Pro Trailer Backup Assist§ and Trailer Reverse Guidance§, which uses cameras to show angles and monitor conditions surrounding the truck, and provides real-time coaching on how to maneuvre the trailer.
The bed gets an available Integrated Box Side Step behind the rear tires, big enough to fit both feet, creating a strong, stable way to access everything in the cargo box. There’s also an available 400-watt power inverter with an outlet in the bed to make running a grill for tailgating, an air compressor for filling tires, or other tools for the trail a snap. The redesigned tailgate also doubles as a workbench with an integrated ruler and clamp pockets. Two inches of added track width have benefits in the bed as well, with more than four feet of width between the wheel wells, which makes loading bulky cargo like an ATV a lot easier.
Bolder Design
The design of Ranger is defined by unique grilles and front-end appearances for XL, XLT and Lariat models. A signature Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bolder wheel arches and give Ranger a sure-footed look. The rear end mirrors the front with C-clamp taillamps, and everybody will know what you’re driving with “RANGER” stamped across the tailgate.
The 2024 Ford Ranger will be assembled at the Michigan Assembly Plant in Wayne, Michigan§§, with orders beginning later this month, and availability beginning late summer, with late fall availability for the 2.7-litre EcoBoost engine. Visit www.ford.ca for more details.
*2.7-litre engine available late fall 2023
**Class is Midsize Pickups
***Based on S&P Global Mobility New Registrations data CYE 2022, which is compiled from government and other sources and captures 95 percent of global new vehicle volumes in more than 80 countries as reported in April 2023. Pickup body group as defined by S&P Global Mobility.
†Class is Midsize Pickups. Based on S&P Global Mobility Sales data
††Max towing and payload on Ranger® Crew Cab 4x4 with 2.3L EcoBoost® engine and available Trailer Tow Package. When properly equipped. Towing and payload are independent attributes and may not be achieved simultaneously. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.
†††When properly equipped. Horsepower and torque and independent attributes and may not be achieved simultaneously.
‡Available QI wireless charging may not be compatible with all phones
‡‡FordPass Connect (optional on select vehicles), the FordPass App; and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected service and features depend on compatible network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.
‡‡‡FordPass® App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
§Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
§§Assembled in the USA with domestic and foreign parts.