Continental Tire
Tina Alessi is Continental Tire Canada’s first female executive and member of the senior leadership team for the Passenger and Light Truck Tire Business. She begins her new position on January 1, 2021 as the National Sales Manager for Continental’s Passenger and Light Truck (PLT) tires business in Canada. Alessi has been with Continental since 2008 and she most recently served as National Account Manager for Continental’s PLT tire business.
The PLT tires segment comprises passenger car, crossover utility vehicle, sports utility vehicle, van, and light truck tires.
“I look at leadership as not just a title but about how one impacts and influences others,” said Alessi. “Over the years I have been encouraged to know my worth, have confidence in myself and my abilities, and most of all, know that my voice and opinion matter.”
Alessi’s new role is paving the way for Continental to become one of the most diverse and inclusive organizations in the country. In this new role Alessi has stated that she will continue to strive to encourage growth and empowerment through the power of diversity.
“We are so excited to have Tina as part of the senior leadership team in Canada,” said Matthew Livigni, Managing Director, Continental Tire Canada. “An important pillar of our strategy is to be the most customer-centric tire solutions provider in Canada and Tina is the best person to execute on this strategy by adding value to our customers and further developing the passenger and light truck sales team in the coming years,” stated Livigni.