Soundings TradeOnlyToday Magazine
West Marine said this week that more than $42,000 was raised to support The Leukemia & Lymphoma Society during an in-store fundraiser in September.
The retailer said it encouraged customers at its stores in the United States and Canada to donate to the cause at checkout through its in-store promotion and add their names to a paper sailboat to display in the store. The company said more than 18,000 customers signed the paper sailboats.
The fundraiser coincided with LLS’s Leukemia Cup Regatta, a series of sailing events at yacht clubs across North America. Skippers register their boats and recruit friends and colleagues to help crew, raise funds and sponsor their boat.
West Marine said the funds generated help with life-saving research and patient services, bringing hope to blood cancer patients and their families. The company said more than $58 million has been raised to help advance LLS’s mission since the Leukemia Cup began.
“West Marine is thrilled with the results of this partnership with LLS’s Leukemia Cup Regatta,” West Marine senior vice president of marketing Deb Radcliff said in a statement.
“The Leukemia & Lymphoma Society’s efforts to accelerate cancer cures was inspiration for both our associates and customers’ families to donate to this worthy cause. We’re overjoyed to see how many photos of the paper sailboats were posted on social media, in the hopes of encouraging others to raise awareness of LLS efforts and donate to the cause.”
Originally published here.