Boating Industry Canada
The 2021 Vancouver International Boat Show had a successful 59th year in the digital space. With many events cancelled amid the COVID-19 pandemic, show organizers decided to present a virtual show in response to exhibitor feedback, and record demand for boats and the boating lifestyle.
There were 14,103 registrations which included returning boat show patrons, new boaters, and first-time show attendees. 10,009 of registered individuals actively attended the show at least once (71% engagement rating); contributing to total visits of 15,430 times.
The virtual show supported innovative and interactive virtual showrooms, thousands of product listings, video content, as well as live-streaming and chatroom capabilities. Exhibitors were able to translate these online connections into sales.
Vancouver Boat Show organizers are currently reviewing extensive post-show analytics, some preliminary insights include:
- 68% of attendees have visited the Vancouver Boat Show in the past
- 32% of attendees are new to the Vancouver Boat Show
- 11% of attendees came to the show with the intention of purchasing a boat
- 47% of attendees came to the show with the intention of shopping for accessories & services
- 39% of attendees came to the show with the intention of a boat purchase in the future
- 18% of attendees came to the show to learn about boating
The 60th Anniversary of the Vancouver International Boat Show is scheduled for February 9-13, 2020.
For more information, please visit: www.VancouverBoatShow.ca.
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