Mercury outboards
Soundings TradeOnlyToday Magazine
Mercury Marine announced an expanded partnership with Chaparral to include the Robalo brand. The partnership will focus on Mercury’s outboard product offerings as the engine manufacturer continues its effort to grow in saltwater markets.
“The Robalo lineup of center console boats is outstanding and we’re delighted to expand our relationship with Chaparral to include Robalo,” Mercury Marine president John Pfeifer said in a statement. “The combination of Robalo with Mercury outboards will provide a fantastic smooth, quiet and powerful ride.”
For years, Mercury Marine has worked with Chaparral, providing MerCruiser engines. Increasing its presence with the company to include the Robalo brand will allow Mercury to provide fully integrated Robalo boat packages to an expanded dealer network.
“We have been receiving calls from Robalo dealers around the country asking for Mercury engines,” Mercury Marine vice president for the Americas and Asia Pacific Randy Caruana said.
“Consumers who are loyal to Robalo and who have experienced the Mercury advantage are asking dealers to stock our outboard product. This is a great opportunity for boaters to experience two great brands, which will enhance their boating experience.”
Originally published here.