Trade Only Today
In response to dealer input, the Indiana-based manufacturer of the Smoker Craft, Starcraft, Sylvan, Starweld and SunChaser brands introduced three new series for first-time boat buyers. The company began planning the new value series about a year ago and the models are intended for the first-time boaters and young families.
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Family Boating
Peter Barrett, Smoker Craft’s senior vice president of marketing and corporate development said, "As the marketplace focuses increasingly on that higher-end consumer, our concern is that the entry-level buyer has been completely left out, and we want to bring them back into the picture" and "We want a millennial to be able to buy one of our boats and become a customer for life.”
The new series includes:
- the Starcraft LX Series,
- Starcraft SVX Series (fiberglass deckboats),
- Sunchaser Vista (pontoon) line.
Article originally published here.
Smoker Craft Press Release.