Diminutive ‘Nest’ a perfect fit for Airstream Inc.
RV Business
When one thinks about Airstream Inc.’s travel trailers the words “small” and “adorable” usually do not come to mind – one of the classic sellers is called the “Land Yacht” after all. But with a recent acquisition, that is all about the change.
Organic Authority reported that earlier this spring, Airstream recently bought the Oregon-based startup Nest Caravans, which produces a line of small, lightweight, fiberglass travel trailers. Airstream now has plans to start producing its own pint-sized, aerodynamic, all-fiberglass trailer, which is a major departure from the rest of the product line.
Airstream got its start in the 1920’s, but what most people remember the company best for are the iconic silver bullet-style of travel trailers from the 1960s. And that classic aluminum trailer is still representative of the product line today. The Nest undertaking will be a new adventure for the company, and more important, open up the customer base. The lighter weight of the fiberglass caravan will allow smaller vehicles, like a crossover or mid-SUV, to tow the 16-foot trailer.
The original Nest company design featured LED lighting, stainless steel appliances in a kitchenette, a bathroom, and a queen-size bed. It also featured modern minimalism in its styling. There was a definite appreciation of both form and function in the design. It’s unclear yet if the Airstream prototype will keep those details, but fans of the original Nest concept almost certainly hope that’s the case.
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Originally published here.