Mercury Super Lite logo
RV Business
Continuing its focus on dealer feedback and market needs, Starcraft RV announced the introduction of the all new Mercury Super Lite travel trailer line.
“Open House 2016 marked a new level of excitement surrounding the full lineup of Starcraft travel trailers and fifth-wheels,” stated Akos Sefcsik, president of Starcraft RV, a division of Thor Industries Inc. subsidiary Jayco Inc. “For a company with over 50 years experience in the RV industry, the introduction of three new segments, the Comet Mini, Launch Grand Touring and Solstice Super Lite fifth-wheel as well as the repositioning of our existing brands has created an energy usually felt in a start-up company. The new Mercury lineup will continue to build on this excitement.”
“Our Starcraft team is focused on listening to our dealers and retail customers, and then responding quickly,” commented Vice President of Sales and Product Development Nick Eppert. “The new Mercury Super Lite line was developed directly from the feedback of our existing, as well as new dealers, coming out of the Elkhart Open House.”
“The Mercury line has been designed to keep up with the active lifestyle of both experienced and new RVers,” added Eppert. “The lineup will be lightweight, easy to tow and aggressively priced. With an all new eye-catching exterior coupled with warm and inviting interior appointments, Mercury will bring in additional customers and sales to our dealers. In addition, Mercury will offer the latest in interior comfort features as well as the Starcraft 2-year limited warranty.”
For more information on the all new Mercury Super Lite, please contact Nick Eppert at neppert@starcraftrv.com.
Originally published here.