Lance Camper Mfg. Corp., a company within the REV Group, is pleased to announce the promotion of Jim Waters to the role of Marketing Manager. In his new position, Waters will be responsible for overseeing Lance's advertising, publicizing, and promotional endeavors, with a primary focus on strengthening brand awareness and market positioning. He will report directly to Gary Conley, who was recently appointed as the Director of Sales and Marketing for Lance, as part of a comprehensive leadership restructuring initiative.
Waters has served as a member of the Lance team in various capacities since 2015. He began as a freelance Social Media Manager which evolved into five years as Marketing Coordinator and most recently nearly three years in the field as a Regional Sales Manager.
“I could not be happier to continue my professional journey with Lance. I believe that my combined experience in various roles with the company has prepared me nicely to lead our marketing efforts,” said Jim Waters, Marketing Manager, Lance. “I am passionate about the industry, our product and look forward to raising awareness of Lance’s offering.”
“Lance has always provided opportunities to grow within the company. Jim is a great example of taking the time to learn the business and be promoted along the way,” said Gary Conley, Director of Sales and Marketing for Lance.
Waters holds a BA in Journalism and Public Relations from California State University, Northridge.