Yokohama Tire Corp.
Yokohama Geolandar MT
Geolander MT
Yokohama Tire Corporation
Look for Yokohama at this year's Easter Jeep Safari, March 24-April 1 in Moab, Utah. As one of the sponsors of this spectacular wheeling event, Yokohama will have its semi-trailer in the Vendor Expo area featuring the rugged GEOLANDAR® tires, including the GEOLANDAR M/T G003™ mud-terrain tire.
There will be lots of events for many of the 25,000 to 35,000 attendees, some of whom will drive the five trails which Yokohama is sponsoring: Moab Rim (March 27), Fins and Things (March 28), Flat Iron Mesa (March 28), Hell’s Revenge (March 29) and Seven Mile Rim (March 29). Sponsoring a trail helps support initiatives that benefit the off-roading community, according to RR4W.
“What better place to ‘Go Strong’ than Easter Jeep Safari Week in Moab?” said Fardad Niknam, Yokohama Tire senior director of consumer product planning and product marketing. “I can’t think of a more perfect spot to showcase our GEOLANDAR line to thousands of passionate, rock-crawling Jeep enthusiasts.”
Yokohama’s other off-road alliances include being the title sponsor of the 2018 Yokohama NORRA Mexican 1000 and the 2018 Yokohama Sonora Rally, as well as being the official tire of Horsepower Adventures. Yokohama is the sponsor and exclusive tire supplier for The Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama, and is also sponsoring the GenRight Off Road Race Team in the 2018 Ultra4 series 4400 Class, as well as being the spec tire of the 2018 TrophyLite R4 Series. Yokohama also sponsored the SsangYong Motorsport team in the recent Dakar Rally.
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