Crankworx
FCA Canada
Jeep® returns as Sponsor of Crankworx, North America’s largest mountain biking festival August 12-21, 2016
The legendary Jeep® brand is back for a sixth year on the slopes of Canada’s famed Whistler mountain, as a Gold Level sponsor of the Crankworx mountain biking festival.
The largest such event in North America, Crankworx is the 10-day, defining celebration of gravity mountain biking, bringing together the world’s top downhill, slopestyle and endurance riders with 135,000 fans for a week of jam packed competition, concerts, and that one-of-a-kind Whistler culture.
“As the Jeep brand marks its 75th Anniversary in 2016, we’re thrilled to be back supporting Crankworx,” said Bill Levasseur, vice president marketing, FCA Canada. “Part of the Jeep DNA is derived from its prowess for rugged, outdoor adventure, which fits perfectly with this famous B.C. mountain biking event. Also, Crankworx has gone global with events in France and New Zealand, a great reflection of Jeep’s success on the world stage.”
Crankworx runs from August 12-21, 2016 with Jeep as a key partner in and around the event with a variety of activations and displays.
The brand will again be in Whistler’s Skier’s Plaza, with a two-level display topped by the exclusive Jeep Viewing Lounge. Jeep will also have five displays throughout Whistler Village featuring 75th Anniversary Edition and other 2016 models for fans to check out.
The ever-popular Jeep Off-Road Drive Course returns, giving attendees the chance to test drive the 2016 Wrangler 75th Anniversary Edition, Wrangler Sahara Unlimited, Grand Cherokee Overland, Renegade Trailhawk 4x4, Cherokee Trailhawk 4x4 and Wrangler Rubicon Unlimited.
Fans can also sign-up for the Jeep 360 program, that will reward them for participating in all of Jeep’s activities. Attendees sign-up via iPad with a Jeep brand ambassador and receive a Jeep 360 wristband, which they can scan at any Jeep location for the chance to win unique Jeep adventure prizes and gear, including passes for white water rafting, zip lining and heli-skiing, passes to the Whistler bike park and Peak 2 Peak gondola, prize packs including Jeep backpacks and blankets, and tickets to the Jeep Viewing Lounge to watch a top competition on the final weekend of Crankworx.