Stellantis
The Jeep® brand is making its annual trek to the 59th annual Easter Jeep Safari (April 12-20) in Moab, Utah. From seven all-new custom Jeep 4x4 concept builds and employee trail clean-up efforts to immersive consumer activations and new Jeep Badge...
The Jeep® brand is making its annual trek to the 59th annual Easter Jeep Safari (April 12-20) in Moab, Utah. From seven all-new custom Jeep 4x4 concept builds and employee trail clean-up efforts to immersive consumer activations and new Jeep Badge of Honor trails, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country’s epicenter for off-roading adventures.
Jeep® and Jeep Performance Parts (JPP) by Mopar are heading back to Moab, Utah for the 59th annual Easter Jeep Safari, taking place April 12–20. This year promises more action, more excitement, and more custom 4x4 builds than ever before, offering enthusiasts and customers an unforgettable off-road experience.
New Concepts, Same Legendary Spirit
Seven fresh Jeep concept vehicles will debut during the event, each uniquely designed to blend Jeep’s storied heritage with forward-looking innovation. These builds are crafted to excite die-hard fans and off-roaders alike while showcasing the limitless possibilities of Jeep customization. From military-inspired designs to electrified overlanders, these one-of-a-kind creations reflect the spirit of exploration and adventure that defines the brand.
Jeep’s Ongoing Commitment to Moab
Once again, Jeep and JPP team members will join forces with Red Rock 4-Wheelers and the Bureau of Land Management for a community trail cleanup on the Dome Plateau. Volunteers will help restore and preserve local trails, reinforcing the brand’s dedication to responsible off-roading and environmental stewardship.
Celebrating Jeep Performance Parts
“The rugged terrain of Moab is the perfect setting to demonstrate our latest lineup of authentic Jeep Performance Parts,” said Darren Bradshaw, Senior Vice President of Stellantis Parts and Services, North America. “Each part is built to precise factory specs so Jeep owners can modify their vehicles with confidence.”
Exclusive Jeep 2025 EJS Concept Builds on Display (April 17–18 at Walker Drug):
Jeep Convoy Concept – A no-nonsense Gladiator infused with timeless military styling.
Jeep Bug Out 4xe Concept – A lightweight, carbon-fiber Wrangler made for off-grid, ultralight overlanding.
Jeep Rewind Concept – A retro-inspired Wrangler with bold neon flair and '90s nostalgia.
Wrangler 4xe Blueprint Concept – A rolling showcase of nearly 40 factory-backed accessories.
Wrangler 4xe Sunchaser Concept – Optimized for full days outdoors, from sunrise hikes to sunset surf.
Gladiator High Top Honcho Concept – Mid-'70s throwback style meets modern Gladiator grit.
J6 Honcho Concept – Retro vibes meet cutting-edge Mopar gear and customization.
Jeep Badge of Honor Program Expands
The Jeep Badge of Honor trail program now features 10 new certified trails nationwide, with three freshly added routes in Moab: Wipe Out Hill, D2700 Lost World, and Kane Creek Canyon. New “Limited Trails” are also being introduced in the app, offering badges that are only available for a limited time.
Downtown Moab Jeep Experience
The Jeep brand and JPP will host an interactive display at Walker Drug (290 S Main St) from April 14–18. Attendees can browse branded gear, win Jeep Jamboree USA trips (excluding signature events), or join the JPP-hosted Trail Mixer on April 16 from 5–7 p.m., which includes trivia, giveaways, and more.
On- and Off-Road Test Drives
Visitors can get behind the wheel of the latest Jeep models, including the Wrangler Rubicon X, Gladiator Rubicon, Grand Cherokee Summit Reserve, and more. Sign-ups for test drives will run April 14–18, 9 a.m.–6 p.m., with an exclusive nighttime trail ride hosted by Jeep and special guest Casey Currie on April 16.
Trail Rides with Red Rock 4-Wheelers
Jeep brand and JPP will also co-sponsor trail rides alongside Red Rock 4-Wheelers on two epic routes:
April 15 – Hell’s Revenge
April 16 – Steel Bender
Departure times vary. Registration is required through Red Rock 4-Wheelers.
For full details and to explore the concept vehicles, visit jeep.com/jeep-life/concept-vehicles.html.