Bestop official sponsor of 2017 Ultra4 racing season
Bestop
Bestop has announced it will be the Official Truck & Jeep Outfitter of ULTRA4 Racing for the 2017 racing season. The company will launch the partnership at the desert racing series' kickoff event, King of the Hammers, Feb. 3-11, in Johnson Valley, Calif.
"This is an excellent opportunity for us to spend more time with the Jeep and off-road communities, as well as the product experts in our distribution network," said Garett Graubins, director of marketing, Bestop. "King of the Hammers is one of the most highly regarded off-road events in the country and Bestop will be there, plus also at more than 30 enthusiast events throughout the coming year."
Bestop's display for King of the Hammers will be located on "Bestop Boulevard" in the iconic "Hammertown." It will offer participants, spectators and other enthusiasts the opportunity to view the latest Bestop accessories, including the industry's leading premium Jeep Wrangler soft tops, as well as floor liners, seat covers, storage solutions and more for Jeeps, light trucks and other off-road vehicles.
Baja Designs, a Bestop brand that also serves the off-road community, will set up shop next to Bestop at Hammertown. Baja Designs is the pioneering off-road lighting manufacturer and title sponsor of the King of the Motos.
Heavy-duty secure storage options from Tuffy Security Products, another Bestop brand, will also be displayed.
Additionally, the Bestop Project Pink Jeep will be at Hammertown to raise awareness for the Project Pink initiative - the company's fundraising campaign in conjunction with the American Cancer Society. The Bestop Project Pink sweepstakes offers a chance to win one of two customized breast cancer embroidered Jeep soft tops. Tickets are $3 and there's no purchase limit. See BestopProjectPink.com for complete details.
About Bestop - Born in the outdoor haven of Boulder, Colorado, Bestop got its start in 1954 with custom Jeep tops sewn together in a small upholstery shop. From those bootstrap early days, Bestop has grown into the world's largest manufacturer of soft tops and accessories for Jeep vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades.