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SEMA

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Bryan Irons

Yes, this is an eclectic mix, but you would appreciate these trucks too, after a week awash in a sea of ‘let’s take a JL and throw a tent on the roof’ that will never spend a night under the stars. more

, Trucks

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The Install Bay

In booths 11639 and 37011 at this year's SEMA Show, the Install Bay introduced their new line of low-profile LED replacement headlight bulbs. more

Gear

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CURT

The new Echo™ mobile brake control by CURT received a Global Media Award, calling it one of the best products at this year’s SEMA Show! more

Tech

Print

Shell Rotella

Day two at SEMA 2018 brought an announcement from Shell Rotella on the introduction of Shell Rotella Gas Truck Engine Oil. Stop by the Shell Rotella booth to speak to one of the representatives to learn more. more

News

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ATTURO

An announcement for all the drivers of SUVs, crossovers and pickups. Atturo Tire plans to debut five new sizes of its new type of multi-terrain tire, the Trail Blade X/T. The Trail Blade X/T falls between traditional M/T and A/T tires and will be... more

Tires

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Atturo Tire

The 2018 SEMA Show is less than a week away and Atturo Tire made an announcement that it will debut its new 15” WIDE version of the Trail Blade BOSS tires there. more

Tires

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Air Design USA

Air Design USA is introducing its 2019 Chevrolet Silverado fender flares at the 2018 SEMA Show. All Air Design fender flares are crafted from high quality, multi-layer black ABS imported from Austria and later top coated with OEM- approved 2K black.. more

Trade Only

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Bryan Irons

As we saunter through the halls of SEMA every year we are presented with a myriad of off road and truck products from every aspect of the “sport”. Some are purely aesthetic; others are strictly “Get’er’dun” engineered, but most fall somewhere in... more

Installs

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Jim Flowers

There are two things for certain about having your truck stuck in mud, sand or snow – it can happen unexpectedly and the quicker and safer you get out the better. The story about how Bubba Rope® became synonymous with made-in-America quality and... more

News

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Air Design USA

Students enrolled at Morse High School’s Auto Body Program in San Diego, CA were able to lend a helping hand on an award-winning 2017 Specialty Equipment Market Association (SEMA) project. Started in 2012, the Morse High School Auto Body Program... more

Trade Only

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Bryan Irons

We were enamored at SEMA 2017 with the variety of off-road rigs in attendance. Sure, the glittered up, unibrow JK’s were breeding in the off season with chromed out one-ton deer stands, but the quality oversea trail runners were a spectacle to... more

Trails

The Mopar brand is unleashing a new Mopar 6.2L supercharged Crate HEMI® Engine Kit — nicknamed the “Hellcrate” — that injects 707 horsepower and 650 lb.ft. of torque under the hood.

Mopar

For those of us with mere mortal horsepower in our old trucks, Mopar has come to the rescue. The new Mopar 6.2-liter supercharged Crate HEMI® Engine Kit — dubbed the “Hellcrate” —debuted at 2017 Specialty Equipment Market Association (SEMA) Show... more

Gear

We’ll admit that going to Las Vegas for a week during Halloween and getting into the SEMA show is awesome. Sometimes the show inspires new ideas, platforms and products for us to froth at the mouth over and but then there’s also the “what in the….” more

Trucks

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